We go deep into the qualitative nature of consumption and shopping!
Usage & Attitudes
We develop a comprehensive consumer behavior understanding approach by encompassing their human nature dimension!
We identify consumer needs being satisfied by the product category and how consumers are fulfilling such needs into consumption and shopping habits in order to generate competitive strategies and create awareness about new innovation spaces. This analysis can also serve as the basis for other complementary solutions such as consumer segmentation, category in-depth analysis and drivers & barriers analysis.