We transform your business data into actionable information to make strategic decisions
We are specialists in data analysis and market interpretation to foster business growth.
We calculate the size of the opportunity for incremental sales coming from the development of new markets and or new products. Our analytical methodology takes into account market research as well as information from secondary sources and our previous experience to design building blocks related to the target market and its purchase habits and characteristics.
We develop state-of-the-art methodologies to keep periodic track of how your branding strategy impacts consumers. Our brand tracking allows us to identify and analyze several factors making your brands being adopted and preferred by consumers as well as those attributes where consumers’ perception and relevance can be improved by marketing actions.
We develop an analytical methodology supported by several statistical techniques to define what products should be sold by each customer based on its commercial vocation from shopping missions and consumption occasions; top performing items under transactions, revenue and profit criteria, and the company’s innovation pipeline.
Commercial Execution Point-Of-Sales Audits
We build the commercial execution culture by performing audits in all massive commercialization channels!Our 12,000+ monthly audits allow our customers to build their commercial execution culture.
Mystery Shopper Experience Validation
Experience Validation optimizes the execution and delivery of value your organization offers at the different customer touch points. We understand the organization’s service protocols and discover front-line service opportunities from our mystery shopper research.
We design portfolio & pricing strategies to grow your revenues and profitability supported by state-of-the-art analytics! Our three-dimension methodology – alignment to corporate strategy, design of pricing and promotional architectures.
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