We estimate the size of the opportunity from new markets or products!

Market Sizing

We make reliable estimates for the size of the opportunity from developing new markets and products!

We calculate the size of the opportunity for incremental sales coming from the development of new markets and or new products. Our analytical methodology takes into account market research as well as information from secondary sources and our previous experience to design building blocks such as the target population, purchase/consumption incidence, average purchase/consumption frequency and average purchase/consumption ticket.