We help you understand and segment shoppers and consumers!

Shopper & Consumer Research

We understand the different factors that make a difference in the behavior of shoppers and consumers and build their shopper path and consumer decision processes!

We identify and characterize the different types of shoppers and consumers based on industry understanding, consumer needs, and shopping missions and their relationship with commercialization channels.

This information is then used to build a map with shopping and consumption enablers and barriers that can be used to maximize shopper and consumer conversion.