We design state-of-the-art price sensitivity simulators!

Price Sensitivity Analytics

We design state-of-the-art price sensitivity simulation tools that combine customer preferences with commercial execution information to accurately predict changes in market share, revenue and profit!

Our state-of-the-art simulators can simultaneously estimate the impact of price changes and commercial execution variables such as product availability and visibility on market share, revenue and profit for the company and its intermediary channels. Over the last years we have developed several ad-hoc algorithms that address the scope and reality-fit limitations of traditional pricing simulators and provide more precise and reliable models and results.